{"title":"FOUNDOUR","description":"\u003cp\u003eThe brand name is a coinage derived from the combination of two words: \"FOUND\" (to discover) and \"OUR\" (the team).\u003c\/p\u003e\n\u003cp\u003eKeiji Kaneko, a fashion buyer with years of experience, has established \"FOUNDOUR\" in collaboration with vintage director Shinpei Kawada.\u003c\/p\u003e\n\u003cp\u003eThey select items that currently capture their interest from their archives, use these pieces to spark ideas for new designs, and bring those concepts to life alongside a top-tier team comprising expert pattern makers and manufacturing facilities.\u003c\/p\u003e\n\u003cp\u003eWhat FOUNDOUR creates is not merely a replica of vintage clothing. To borrow Kaneko’s own words, the brand aspires to produce \"garments that reveal the narrative within one’s styling.\"\u003c\/p\u003e\n\u003cp\u003eKaneko explains that, having spent his days surrounded by high-quality clothing, he eventually found himself—almost without realizing it—developing a rigid sense of \"the classics\" and falling into a creative rut regarding his own styling. Yet, the true joy of fashion surely lies in combining garments of disparate origins and purposes, and in weaving one’s own unique story through that combination. Returning to this fundamental principle, FOUNDOUR creates pieces that serve as a stylistic counterpoint—garments that can be effortlessly paired with high-caliber items, whether vintage finds or pieces from prestigious fashion houses.\u003c\/p\u003e\n\u003cp\u003eTake, for instance, a broadcloth shirt that, at first glance, appears entirely ordinary; by infusing its pattern, details, and construction with deliberate intent, it becomes a piece that holds its own alongside the finest garments—often serving to elevate and accentuate the very pieces it is paired with.\u003c\/p\u003e\n\u003cp\u003eLeveraging the discerning eye honed through years as a buyer, the brand seeks out \"the clothes we want to wear right now,\" delves deep into the context of each item, and discovers within that history the true rationale for its creation. Through this process, FOUNDOUR offers a vision that allows us to rediscover the pure joy of fashion.\u003c\/p\u003e","products":[{"product_id":"cotton-broad-regular-collar-shirt-yellow","title":"Cotton Broad Regular Collar Shirt - Yellow","description":"\u003cp\u003e\"What brand is that shirt?\"—this is a question designer Keiji Kaneko is frequently asked whenever he wears this FOUNDOUR regular-collar shirt. It is a garment he is deeply fond of and holds in high regard.\u003c\/p\u003e\n\u003cp\u003eCrafted from universal, mass-produced broadcloth, the shirt incorporates classic tailoring techniques passed down through generations in the Naples region. The sewing is entrusted to a domestic dress shirt factory, where each stitch is applied slowly and meticulously. The stitch count stands at 24—an incredibly fine level of detail.                The pattern was adapted from shirts by a long-established American brand, resulting in a traditional silhouette that flatters just about anyone.\u003c\/p\u003e\n\u003cp\u003eOne of its key attractions is its versatility, effortlessly bridging the gap between casual and formal styles. You can press it for a crisp, sharp look, or wear it straight from the wash for a more relaxed, textured aesthetic.                                                                        The more you wear it, the deeper its charm becomes—so much so that you are bound to find yourself asked, \"Where did you get that?\" by friends and those closest to you.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColor: Yellow\u003c\/li\u003e\n\u003cli\u003e\u003cspan lang=\"en\" class=\"VIiyi\"\u003e\u003cspan class=\"JLqJ4b ChMk0b\"\u003e\u003cspan class=\"Q4iAWc\"\u003e\u003cspan class=\"JLqJ4b ChMk0b C1N51c\"\u003e100% cotton\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003cli\u003eModel is 6'2 wearing a size 3\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"FOUNDOUR","offers":[{"title":"Yellow \/ 1","offer_id":48273010458881,"sku":"015FD261021","price":258.0,"currency_code":"USD","in_stock":false},{"title":"Yellow \/ 2","offer_id":48273010491649,"sku":"015FD261021","price":258.0,"currency_code":"USD","in_stock":true},{"title":"Yellow \/ 3","offer_id":48273010524417,"sku":"015FD261021","price":258.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/4323\/files\/IMG_3641-Edit.jpg?v=1775780664"},{"product_id":"cotton-broad-regular-collar-shirt-sax","title":"Cotton Broad Regular Collar Shirt - Sax","description":"\u003cp\u003e\"What brand is that shirt?\"—this is a question designer Keiji Kaneko is frequently asked whenever he wears this FOUNDOUR regular-collar shirt. It is a garment he is deeply fond of and holds in high regard.\u003c\/p\u003e\n\u003cp\u003eCrafted from universal, mass-produced broadcloth, the shirt incorporates classic tailoring techniques passed down through generations in the Naples region. The sewing is entrusted to a domestic dress shirt factory, where each stitch is applied slowly and meticulously. The stitch count stands at 24—an incredibly fine level of detail.                The pattern was adapted from shirts by a long-established American brand, resulting in a traditional silhouette that flatters just about anyone.\u003c\/p\u003e\n\u003cp\u003eOne of its key attractions is its versatility, effortlessly bridging the gap between casual and formal styles. You can press it for a crisp, sharp look, or wear it straight from the wash for a more relaxed, textured aesthetic.                                                                        The more you wear it, the deeper its charm becomes—so much so that you are bound to find yourself asked, \"Where did you get that?\" by friends and those closest to you.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColor: Sax\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"VIiyi\" lang=\"en\"\u003e\u003cspan class=\"JLqJ4b ChMk0b\"\u003e\u003cspan class=\"Q4iAWc\"\u003e\u003cspan class=\"JLqJ4b ChMk0b C1N51c\"\u003e100% cotton\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003cli\u003eModel is 6'2 wearing a size 3\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"FOUNDOUR","offers":[{"title":"Sax \/ 1","offer_id":48273012392193,"sku":"015FD261021","price":258.0,"currency_code":"USD","in_stock":false},{"title":"Sax \/ 2","offer_id":48273012424961,"sku":"015FD261021","price":258.0,"currency_code":"USD","in_stock":true},{"title":"Sax \/ 3","offer_id":48273012457729,"sku":"015FD261021","price":258.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/4323\/files\/IMG_3657-Edit.jpg?v=1775780779"},{"product_id":"cotton-jersey-shirt-navy","title":"Cotton Jersey Shirt - Navy","description":"\u003cp\u003eKnitted Fleece Work Shirt.\u003c\/p\u003e\n\u003cp\u003eReferencing 1950s work shirts, this piece is characterized by its plush fabric and the distinctively three-dimensional stitching that bites deep into the material.\u003c\/p\u003e\n\u003cp\u003eThe greatest challenge in crafting this garment lay in the sewing process. Reconciling the inherent contradiction—working with a knitted fleece fabric while adhering to the precise specifications of a traditional shirt—proved difficult. After an extensive search, FOUNDOUR finally discovered a factory capable of expertly handling *both* shirt construction and knitted fleece materials. By utilizing different sewing machines for specific sections of the garment, we achieved a truly exquisite finish. A well-drafted pattern makes the sewing process easier for the artisans; indeed, once you try it on, you will immediately appreciate the result—a sharp, stylish shirt defined by its crisp collar lines and the elegant silhouette of its sleeves and torso. Thanks to the knitted fleece material, the shirt offers excellent stretch and exceptional comfort; its unique drape is yet another charm exclusive to this piece. Once you try it on, you'll be hooked\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColor: Navy\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"VIiyi\" lang=\"en\"\u003e\u003cspan class=\"JLqJ4b ChMk0b\"\u003e\u003cspan class=\"Q4iAWc\"\u003e\u003cspan class=\"JLqJ4b ChMk0b C1N51c\"\u003e100% cotton\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eMade in Japan\u003c\/li\u003e\n\u003cli\u003eModel is 6'2 wearing a size 3\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"FOUNDOUR","offers":[{"title":"Navy \/ 2","offer_id":48273016979713,"sku":"015FD261012","price":208.0,"currency_code":"USD","in_stock":false},{"title":"Navy \/ 3","offer_id":48273017012481,"sku":"015FD261012","price":208.0,"currency_code":"USD","in_stock":false},{"title":"Navy \/ 4","offer_id":48273016946945,"sku":"015FD261012","price":208.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/4323\/files\/IMG_3670-Edit_9cb62289-cd9d-4870-ab8a-8d180dc574c3.jpg?v=1775780983"}],"url":"https:\/\/www.blueingreensoho.live\/collections\/foundour.oembed","provider":"BLUE IN GREEN SOHO","version":"1.0","type":"link"}